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Greater lead conversion + marketing attribution that matters.

Ride Match adds simple, customer-first tools to your existing dealership website — and shows you exactly which marketing dollars are actually bringing people in.

Faster Conversion

Clear Attribution

Mobile First

Two things. Done well.

Convert

Ride Match adds a handful of simple, mobile-first tools directly onto your existing website — no redesign, no new platform. Shoppers can estimate a payment, find out what their trade is worth, search inventory by budget, or unlock a real price — all in plain language, in a couple of taps, with instant answers.

Understand

At the same time, Ride Match can track where your serious shoppers actually came from — down to the campaign — and layers in conversion events happening on your site: phone clicks, chats started, forms submitted elsewhere on the page. You finally get a real answer to “what is my Google spend actually doing,” not just a traffic number from an agency report.

Our Process

Buyers don’t behave the way manufacturer tools assume they do.

Most of the lead tools built into dealership platforms were designed around what only benefits the industry — not around how someone actually shops today.

01

Simple multi-step process

No long forms or hard questions. Each step asks for one small thing at a time, so it never feels like a wall the shopper has to get through before they see anything back.

02

Instant answers

The moment a shopper submits, they get an instant report back — a payment, a trade value, a price. No “Thank You page,” no “we’ll be in touch,” no waiting on a callback.

03

Built for mobile

With 70-80% of traffic now coming from a mobile device, a website tool must operate within these screen size and attention spans of the current generation of shopper.

04

Customer focused language

Plain terms instead of dealership shorthand — “loan balance” instead of “payoff,” “estimated payment” instead of jargon. If a shopper doesn’t understand a question, they won’t answer it.

Marketing Insights

Attribution that matters.

Tired of agency or marketing reports that confuse and focus on metrics that don’t matter? Do you want to know which of your paid marketing campaigns on Google, Facebook, Instagram, TikTok, or Youtube are actually sending you serious shoppers?

What most reports tell you

  • Total clicks and impressions
  • Cost-per-click
  • Bounce rates
  • Average time on site
  • Generic “leads” counts with no source detail
  • Endless dashboards

What Ride Match tells you

  • All sources behind every Ride Match lead — and any other conversion you want tracked, like a phone call click, a chat start, or a website provider form fill
  • Multi-touch attribution that led there, not just the last one
  • Total lead events and cost per lead, broken out by source, campaign, or vendor
  • Historical sourcing – did your customer first visit you 3 weeks ago from Tiktok and Google Organic today? See both.

72%

Typical mobile traffic to dealership website

55%

Leads submit on a Payment calculator

61%

Shoppers looking for a used vehicle

16-25%

Ride match form completion rate

47%

Paid conversion attribution